Commercial Law

Trademarking your business name QLD

Should you trademark your business name? It is granted that everyone’s business is unique. Therefore, it is no surprise that everyone wants their business to stand out from its competitors and be identifiable to their perspective audience. Perhaps the best way of achieving this is registering a trademark on a business name or logo, giving…

Commercial Law

What are trade secrets? – QLD

Trade secrets are a type of intellectual property (IP). In other words, it can be one of the most critical and valuable assets of an organisation which sets it apart from competitors. For example, consider Colonel Sanders’ original recipe for KFC, the top-secret Coca Cola recipe or even the Google search algorithm. These are all the…